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About Me

Photography by Lindsey Grace

Thank you for taking the time to learn a bit more about me. Welcome to the conversation about “growth”. Whether it’s business or personal growth, l love to be a change-agent for others, no matter where they are in their journey. My consulting services and expertise span an array of topics that include: business consulting, brand, messaging and content strategy, marketing and business development; as well as healthy living and wellness. I strive to form a complete and harmonious whole in my life and help others do the same.


I was born and raised in Lima, Peru and came to the US in 2000 to obtain my Masters Degree in International Business Management. I hold a Bachelor’s Degree in Industrial Engineering and have other certifications on the side. Even though I value education tremendously, I don’t believe my degrees alone qualify me to provide business advice. Education gave me what I call critical thinking and a great ability to solve problems, but really what qualifies me as a Business Consultant and Master Coach is the life and business experience I have gained along the way.


In 2005 my husband and I founded our Business Consulting & Branding Agency: Purpl. Through my agency, I have the privilege of working with businesses and entrepreneurs in almost every industry. We have served 300+ companies since the mid-2000’s, and while I continue to love my role as a brand consultant with Purpl., I have made it my personal mission to help entrepreneurs find their truth and make it their business in every sense of the word. By unapologetically stepping into their truth and creating a business, they find love by utilizing their unique gifts to share their message with the world and live a fulfilled life.

By the world’s standards I don’t fit in a box, but truly who does? I love branding, business, and strategy as much as I love cooking, home-stuff and traveling. I believe love can be used in every situation but I’m honest and direct. I’m unusually productive and rarely get overwhelmed. I am a servant at heart and a believer that when we give from a place of love and generosity (not fear), individuals and businesses flourish.

With love and gratitude, Sara

Understanding My Role

I am both a business coach and a business consultant.

Both coaches and consultants are paid fees rather than salaries. Neither is an employee of the business. The primary difference is in approach and focus.

Coaches are focused on individuals, consultants on processes, teams, or another aspect of the business. In both roles, I offer a fresh, outsider’s perspective on the business that can be invaluable on its own or in tandem.



At 43 years of age, I can confidently say I have walked the walk. I have truly paid my dues and can speak to real-life experiences. I have failed and succeeded. So my insight will help you avoid making costly mistakes and increase your chance of success immensely.

A “Bright-Side” Attitude

Having a great attitude is a choice and can also come with time and experience. I have been through it all — and have come out the other side seeing how a sense of humor can go a long way in business. There is always light at the end of the tunnel (aka. the big picture). I promise to be patient, but also persistent and determined with you.

Willing to share

I was once told by a mentor, “the more I teach you, the more I am forced to learn so I can have something else to teach”. I am willing to openly share all of my experiences (the good, the bad and the ugly) with you.


I am proud of the connections and friendships I have built along the way. When appropriate I am willing to open my little black book to you.

Expectations & Accountability

I am here to help you succeed. It is my job to communicate expectations and keep you accountable to your goals and aligned with your truth. I will not simply let you disappear, but instead will lovingly remind you of the many reasons this world needs that special gift only you have to offer.